Branding is the most essential marketing practice, creating a name and symbol or design, to identify and differentiate a product from other products.

An effective brand strategy gives you a major edge in increasingly competitive markets. The brand is aligned with the mission and conveys the positioning of its premise to its audience.

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NAME OF THE BUSINESS 

Whether it is a fictitious name or the name of the business owner, it has to be typographically well executed, consistent, unique and aligned with its mission.

 

LOGO

My logos are a more than a cool design. They are a purposely conceived, craftily executed visual representation of a brand, a company or an individual, that incorporates elements of graphic design and beyond-standard typography, for uniqueness, memorability, interest and purpose.

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BRAND POSITIONING

We'll define how your product, service or brand fills a consumer need in a way that no other product does. We'll find its niche and how to deliver unique value in it. It’s what makes you different. It’s your competitive edge. It's where your strategy is will be focused. 

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TAGLINE

We can define a short set of words to associate long-term with your company or brand, that are highly relevant to your customers and aligned with the positioning statement. 

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BRAND UPDATE

Many long established businesses preserve original logos that look outdated in today's digital media formats. A well-conceived brand update can successfully integrate continuity with the original elements of tradition and deliver a strong up-to-date brand image, well-aligned to the businesses' mission and more visually effective on traditional and social media. 

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